Smart Communications, the mobile services arm of the PLDT Group, is partnering with Google Cloud to improve digital services accessibility for Filipinos. Announced on October 25, 2023, Smart will be one of the first communication services providers in the Asia Pacific to adopt Google Cloud's AI-powered solution, Telecom Subscriber Insights. This collaboration aims to provide personalized recommendations to users and understand how Filipinos interact with digital services. The insights gathered will guide the development of Smart's services, including those built with Google Cloud's generative AI capabilities. The initiative is part of Smart's commitment to serving Filipino mobile users and boosting mobile connectivity across the country.