On May 30, 2024, Amazon Web Services (AWS) announced that aCommerce, Southeast Asia's largest ecommerce enabler, has launched a new artificial intelligence (AI)-powered feature, AskIQ, on its Market Insights suite. AskIQ uses generative AI to enhance data analysis and visualization capabilities for ecommerce companies across Southeast Asia. With AWS's support, AskIQ can analyze hundreds of terabytes of data in seconds, providing a unified view of brand, category, or competitor performance. This has helped customers like Nestle increase sales by up to 71% annually on Lazada and more than double on Shopee. Southeast Asia's ecommerce industry is expected to grow from $194 billion to over $330 billion by 2025. AWS has committed to investing more than $5 billion over 15 years and training more than 50,000 Thai individuals in cloud skills since 2017.