On January 29, 2024, in North Bethesda, Md., Choice Hotels International, Inc. announced the completion of its migration to Amazon Web Services (AWS), becoming the first hotel company to move its entire system infrastructure to the cloud. This transition, concluding a five-year process, involved decommissioning over 3,729 servers, retiring more than 300 applications, and migrating over 250 applications. The shift to AWS enables Choice Hotels to offer real-time market responsiveness, operational efficiency, and scalability, enhancing the profitability and guest experience for hotel owners within the Choice system. The company's cloud-first strategy, initiated in 2015 with the development of the cloud-based central reservation system choiceEDGE, underscores its legacy of technological innovation, including being the first hotel company with a real-time website in 1995, launching the first cloud-based property management system in 2003, and introducing the first hotel app for iOS in 2009. Now fully cloud-based, Choice Hotels aims to further leverage AI and other cloud technologies to drive business value for its franchisees.