On October 30, 2024, Premier Padel, the leading professional padel tour worldwide, and NTT DATA, a global digital business and IT services leader, announced a global partnership. As an official partner, NTT DATA will use its advanced analytics and real-time data collection capabilities to enhance player performance and fan experience at Premier Padel tournaments worldwide. This collaboration is part of Premier Padel's commitment to innovate and grow padel globally, and NTT DATA's plans to enhance the padel ecosystem. The partnership will leverage technology to deliver an immersive experience for fans and support the development of padel by improving accessibility.